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Marketing Consulting
Learn about the process
How it works
Marketing Mentoring
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“AH Marketing is our in-sourced marketing department. As a progressive small business, it doesn’t make sense for us to hire a full-time marketing person. Amy Hoppenrath works a member of our team. She is passionate about doing “what’s right” in order to help us to accomplish not just our marketing but our business goals.”
- Rick Needham
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The Marketing Consulting Process
MARKETING CONSULTING
Four Steps that Build Smart Strategy to produce
Real Results for your organization:
This four-step process has evolved over the past two decades to include proven strategies geared specifically to professional service organizations.
Step 1: The BrandAnalysis
The BrandAnalysis helps us to gain clarity about where your organization fits within the current marketplace. This is accomplished through an audit of current marketing materials, industry & economic trend research, and a competitive analysis.
Step 2: The BrandDiscovery
Have you noticed that most professional organizations sound the same? The BrandDiscovery process, helps you to identify a unique point of differentiation that makes you stand out from the competition. When coupled with strong key messages, your organization has a foundation that enables you to deliver a consistent message that builds your brand.
Step 3: BrandStrategy
AH Marketing then develops BrandStrategy based the gaps between your organizations vision/goals and its current position in the marketplace. This integrated plan outlines the specific tactics, timelines, and budgets that will help your organization accomplish its business goals.
Phase 4: Plan to Action
The competitive advantage determined, positioning defined, and the plan for the year outlined. Now is the time to turn this Smart Strategy into action. This is accomplished by working together as a team. Some programs may be implemented by you and your staff. Others may involve assistance from other professionals such as copywriters, art directors, photographers, web designers, etc. Bottom line - each professional is chosen specifically for their experience and ability to contribute to your project.
How it works >
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